McDonald’s is rolling out the sandwich in all 14,000 of its restaurants in the United States, in what the company says is one of its biggest product introductions this year. Television ads in five languages started running May 6, and on May 15 free Southern Style Chicken Sandwiches (and a breakfast version) were offered with the purchase of a drink in all McDonald’s restaurants.
Ads for the product are in print, on billboards, online and on the radio. A Web site, whatcamefirst.com, pits a chicken versus an egg in a dance-off, sort of like the “Subservient Chicken” site that Burger King put up in 2004 to promote its chicken sandwiches. McDonald’s says that its new site, put up in late April, is meant to appeal to young adults and has so far attracted 150,000 visitors.
