EVB and Kodak Gallery have launched a new site that lets visitors star in a superhero music video. Similar to the agency’s “Elf Yourself” viral, you must first upload a headshot then scale and rotate it to fit within the facial outline provided. After you indicate your name and gender, the site then generates an action-packed, live action music video complete with a soundtrack that’s custom fit to your name.
EVB and Bad Co. Films created two unique male and female videos that take place in surburbia. Each video shows your character turning from an average citizen into a cape-adorned superhero that busts dance moved, does martial arts and more. After viewing, you can download the video to your desktop [note: no, you can't] send to friends and even buy “super” products such as coffee mugs and t-shirts that are imprinted with your superhero face.
Full credits:
- Client: Kodak
- Agency: EVB
- Executive Creative Director: Jason Zada
- Senior Art Director: Amber Justis
- Copywriter: Bob Goeldner
- Web Producer: Melinda Klayman
- Content Producer: Michelle Spear
- Design Director: Sean O’Brien
- Senior Designer: Enrique Camacho
- Director of Technology: Husani Oakley
- Flash Programmer: Sage Baggott
- Motion Designer: Jason Jobe
- Production Company: Bad Co. Films
- Music/Sound Design: The Lodge
