the challenge
Engage Guinness brand mavens (the Guinness 1759 Society is a fan club) with scheduled releases of compelling content and tools leading up to St. Patrick’s Day.
how?
We designed and developed a microsite that was part of the main Guiness 1759 society website. The microsite contained a countdown calendar, and served up a unique piece of daily content for the month before St. Patrick’s Day. From printable doorhangers and coasters to beverage calculators and downloadable widgets, each day’s item was presented as a bubble floating on a clover-shaped Guinness foam.
key technologies
Flash AS2 for site structure and content. XHTML, CSS, and JavaScript for Yahoo! and Mac Dashboard widgets. PHP for all back-end functionality, including e-vite and viral components. Subversion code repository.
team
- Ken Hamm, Executive Creative Director
- John Steward, Creative Director
- David Weinstock, Creative Director, Rich Media
- Andy Madsen, Technology Lead
- Husani Oakley, Director of Technology
- Tiffany Kim, Project Manager
- Did I forget someone? Probably, and I’m sorry. Let me know.
