DOS EQUIS: DOSEQUIS.COM / EURO RSCG WORLDWIDE / 2007: We redesigned and rebuilt Dos Equis' primary website to increase visibility of product and integrate the Most Interesting Man in the World. Stay thirsty, my friends.

the challenge

Redesign Dos Equis’ corporate website into something that connects to the Most Interesting Man integrated campaign.

key technologies

Flash AS2 for site structure and content. PHP and MySQL for viral components. JavaScript for usage tracking and analysis.

team

• Pat Stern, Executive Creative Director
• David Weinstock, Creative Director, Rich Media
• Stephen Petronis, Designer
• Zameer Rehmani, Flash Programmer
• Tim Atkinson, Flash Programmer
• Husani Oakley, Director of Technology
• Paul Denya, Senior Software Engineer
• Eric Weiner, Senior Project Manager
• Rich Gagliano, Account Director
• Alexis Berger, Account Supervisor
• Did I forget someone? Probably, and I’m sorry. Let me know.

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