the challenge
Develop a rich online experience that takes users on a journey through Italy, and convince them that Barilla truly understands what it means to make Italian food.
how?
We designed and developed a Flash site in the style of a travel journal, and provided recipes based on Barilla products. Users could print recipes and share them with friends and family.
key technologies
Front-end constructed with Flash AS2. 3D rendering tools for book flipping effect. PHP for viral components. JavaScript for usage tracking and analysis.
team
- Pat Stern, Executive Creative Director
- David Weinstock, Creative Director, Rich Media Technology
- Zameer Rehmani, Flash Programmer
- Tim Atkinson, Flash Programmer
- Stephen Petronis, Designer
- Husani Oakley, Director of Technology
- Paul Denya, Senior Software Engineer
- Catherine DeAngelis, Project Manager
- It’s been awhile. Does your name belong here? Let me know.
